How does Cadbury maintain its market share?

Cadbury Schweppes Plc is the world's largest food manufacturing and sales company, one of the earliest established in 1783, it more than 220 years ago. Products covered cakes, candy, chocolate, wine; soft drinks and so on, the supply of wholesale and retail customers throughout 200 countries and worldwide. Large number of its brands, including Seven-Up (7 UP), Schweppes, Canada Dry, A & W, Snapple, Hawaiian Punch, Cadbury, Bassett, etc. Cadbury Schweppes Plc for its huge diversity of product marketing and the popularity of the financial statements in 2003 are still in excess of market expectations. General revenues in 2004 can still be expected to see growth of 5 ~ 7%, operating profit increased by 0.5 ~ 0.75%. In this coursework, I am going to find how does Cadbury can maintain its market share, this include market share─ The percentage of an industry or market's total sales that is earned by a particular company over a specified time period; adding value─ The enhancement a company gives its product or service before offering the product to customers and the marketing mix─ Combination of marketing elements used in the sale of a particular product. The marketing elements center around four distinct functions, sometimes called the Four Ps: product, price, place (of distribution), and promotion.
I will collect the relevant information from the Cadbury’s PowerPoint presentation, and drop down some notes through the presentation. I might use primary data and secondary data...

How does Cadbury maintain its market share?

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