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Target Ad
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Target Ad: Long Live Happy
The very first ad I came across immediately caught my eye. It had four different products (which were all different brands): Zyrtec Allergy medicine, Neutrogena Sunblock, Centrum Multivitamins, and Penn Tennis Balls. Below is a short paragraph below that says; “Long live the things that make our lives more full of life. And a place where you can find them. We have aisles of choices to help your family feel good and be well. From food that’s better for you to health and beauty aids to prescriptions to sporting goods. Target is where a happy body leads to a happy spirit. Long live happy” Right off the bat I remembered the first day of marketing class when I learned what a marketer was paid to do, and that is to make us (the consumer) feel like we are missing something in our lives. This ad is a perfect example trying to persuade us into thinking we can find happiness shopping at Target. Their target market is almost everybody and it also covers all aspects of the Hierarchy of Needs. I am going to start at the top of the Hierarchy of Needs, which are personal needs. Personal needs are concerned with a person’s need for personal satisfaction. This ad addresses that Target fulfills ones personal needs with beauty aids, sporting goods, and “things that make our lives more full of life”. The social needs in this ad are not as clear, but it could appeal to a person concerned with status. The ad ...
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