Alcohol advertisements analysis

Alcohol advertisements analysis
The world of advertising is exciting and diverse. It has the ability to influence society to follow certain trends or ideas. Everywhere you look there is some form of advertising. From television to radio, magazines to billboards, product advertising is a large factor in what we do. Alcohol advertising is one of the largest branches of advertising. Millions of dollars each year is spent to advertise alcohol. The ads make use of different elements to incite people to buy their product. Focusing on two ads in particular, both the Bacardi Lemon rum and Jim Beam whiskey advertisements target an specific audience, rely on emotional appeals, and employ specific settings and colors in order to persuade the public to buy the alcoholic beverages.
These advertisements from Jim Beam whiskey and Bacardi Lemon rum are targeted toward younger demographics since each of them is cutting edge and exciting in their own way. In the case of Bacardi Lemon rum, the ad shows two glasses filled with the beverage. A beautiful young woman is holding one of the shiny glasses with her right hand while a handsome young man is holding the other glass with his left hand. The unique and captivating feature of this advertisement is that the images of the woman and the man are not shown directly. Instead their images are being reflected on the glasses that each of them is holding. The Bacardi Lemon rum bottle is placed between the two glasses, hence, implying that it is the ...

Alcohol advertisements analysis

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